The Filippa K Spring/Summer 2023 campaign is a fun, nostalgic, and at the same time surreal celebration of summer. Boldly breaking free from winter’s dreariness, the film and images imbue the collection with warmth and light. Sunset orange tones play with perception, blurring the visual cues of swimming in the sea at golden hour and bathing in a glass of iced tea. These moments pay homage to 90s media – calling back to the abstract perspective shifts seen in films and music videos of Filippa K’s founding decade.

The campaign stars Caroline Winberg, iconic Swedish model and friend of the house, alongside up-and-coming model Priya Ravi. In 2006 Caroline fronted a Filippa K campaign photographed by Patrik Sehlstedt that inspired former Creative Director Liisa Kessler’s vision for the SS23 collection. The model’s return serves as a homecoming, reconnecting with the attitude of Filippa K’s early days while embracing its future.