Autumn/Winter 2024 Campaign

The Autumn/Winter 2024 campaign presents the new collection through a lens of capsule dressing – effortless, put together looks designed to follow you through life’s moments. Shot on the streets of Stockholm, the images capture timeless outerwear paired with archive-inspired denim styles, and heavy knitwear for layering with shirts or wearing as a scarf.

Shop the Collection:


Women's Edit


Men's Edit

Credits


Art Director: Alexandra StÃ¥hlberg  


Photographer: Marcus Ohlsson  


Stylist: Martina Almqvist  


Hair & Makeup: Sara Eriksson  


Models: Puck Schrover & Terence Loulendo   


Casting Director: Caroline Alm 

The Autumn/Winter 2024 campaign presents the new collection through a lens of capsule dressing – effortless, put together looks designed to follow you through life’s moments. Shot on the streets of Stockholm, the images capture timeless outerwear paired with archive-inspired denim styles, and heavy knitwear for layering with shirts or wearing as a scarf.

Credits:


Art Director: Alexandra StÃ¥hlberg  


Photographer: Marcus Ohlsson  


Stylist: Martina Almqvist  


Hair & Makeup: Sara Eriksson  


Models: Puck Schrover & Terence Loulendo   


Casting Director: Caroline Alm